The Bro Code

Tom's new film is entitled "The Bro Code," an investigation into how media and society continue to reinforce sexism in men.  Keith breaks down a range of contemporary media forms that are saturated with sexism -- movies and music videos that glamorize misogyny; pornography that trades in the brutalization of women; comedy routines that make fun of sexual assault; and a slate of men's magazines and cable TV shows whose sole purpose is to revel in reactionary myths of American manhood.

Praise for the film:

"An excellent tool for classroom discussion about male socialization and the damaging impact of media and pornography on men and the women around them."
- Paul Kivel | Author, Men's Work, Boys Will Be Men, and the Young Men's Work curriculum

"The Bro Code is an important and engaging film that exposes how boys think about and react to the gendered, highly sexualized, and radicalized landscapes that they inhabit. The insights the film offers for feminism are truly important. One comes away from The Bro Code aware of how important it is to engage boys in anti-sexist education and to help them navigate a consumer society that has mainstreamed pornography and overrun the popular culture with demeaning images of women. This is a crucial addition to Gender Studies and to our understanding of how our culture indoctrinates boys into a sexist and sexually brutal world view. It is certainly a wake up call: we need to pay attention to the private lives of boys."
- Athena Devlin, Ph.D. | Co-Director, The Women's Center | St. Francis College, New York

"Filmmaker Tom Keith's powerful indictment of contemporary culture carries within it an undercurrent of optimism. Despite its horrific portrait of men behaving badly -- and dangerously -- the days of "Jersey Shore" manhood are numbered. When The Bro Code is screened on campuses, more male filmgoers than you might imagine will crack the code, reclaiming both healthy masculinity and their full humanity."
- Rob Okun | Editor, Voice Male Magazine

"Tom Keith's The Bro Code is a vital look at what makes us men tick and how we can find our way through the maze of modern masculinity to an identity which is balanced, healthy, and fulfilling."
- Thomas Matlock | Founder, The Good Men Project

"Filmmaker Thomas Keith gives us a show-n-tell glimpse of the mass media and marketing machine lauding 'permission' upon males to act like thuggish jerks, cads, and misogynistic monsters, disrespecting women with ramped up, amped up buffoonery ranging from 'rape jokes,' to crass, coarse entitlement. Why do boys feel they have the right to behave this way? Look no further than music videos, movies, ads and a pop culture of pornification, The Bro Codeconveys."
- Amy Jussel | Executive Director of Shaping Youth


Check Out Tom's New Article in the new book Men Speak Out

release date: January 23, 2013


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